Hi! Im Mya Landry!
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My mission
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My story
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my design process
Initial Research
This is one of the most important steps. This is where I get to dive deep into what your brand is all about. Who are you? What do you represent? I read your mission and vision statements. I get a feel for what you stand for.
Brainstorming
This is where I take everything I’ve learned about your brand identity and write down everything that is coming to mind. For example, if you are a music brand I may write down different instruments. What different parts make up a band, etc.
Visual Brainstorming
This is where I am sketching what I picked up from brainstorming. Again, going with the music company I may sketch out some instruments, I may sketch out music notes, etc. What I’m doing here is picking up some visuals that stand out to me.
Mind Mapping
This is where I take key words that are jumping out at me and write down the different ways one may feel when thinking about those words. This is to dive deeper into the concept of the design.
Concept Configuration
This is where I take my findings from mind mapping and come up with a concept and concept words that are visualizable. For example, words like connection and unity are visualizable in design.